case studies

metro newspaper

The brief:
Accelerate the development of a young sales and management team in an intensely competitive marketplace at a critical time in the launch of the concept.

Our response:

  • Professional sales team skills training to increase efficiency and effectiveness of in-house sales team
  • Teamworking Skills Workshops to enhance inter-company performance and collaboration
  • One-to-one coaching re 'Performance Management' for the senior management team


  • Successful transfer of skills internally creating an enhanced management capability.
  • Rapid development of the management team in the newly created Manchester office (many of whom were promoted into management for the first time) – allowing them to take on responsibility quickly.
  • Metro has grown from a London Underground ‘free sheet’ to a national publication with a readership of over two million and annual profits in excess of £10 million.