case studies

img group - ian woosnam

The brief:
By his own admission, public speaking is not one of Ian’s natural strengths so it was that his management team (IMG) specifically requested Spence Associates to help Ian prepare for this part of his role as Captain of the 2006 Ryder Cup Team.  Coached personally by Doug Spence, Spence Associates devised a way to play to Ian’s inherent capabilities and, by shaping both content and delivery, were able to build confidence for this, his most daunting of tasks during the tournament.

"For a man famously ill-at-ease in front of a microphone Ian Woosnam yesterday fashioned a simple and eloquent epitaph for the endless build-up to the 36th Ryder Cup.
- Lawrence Donegan
The Guardian  22.09.06

“ [Doug] I wanted to thank you for all your help in preparing me for my Ryder Cup speeches… was a real confidence boost to hear the positive reaction after the Opening speech.  I will certainly know where to come next time.”

Ian Woosnam
2006 Ryder Cup Captain